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Company A Company B ROE 8% 8% Profit Margin % 3% 9% TAT 3 1.7 ROA 9% 12% Number of products/segments 6 1 Generic Strategy?
Company A Company B ROE 8% 8% Profit Margin % 3% 9% TAT 3 1.7 ROA 9% 12% Number of products/segments 6 1 Generic Strategy?
| Company A | Company B | |
| ROE | 8% | 8% |
| Profit Margin % | 3% | 9% |
| TAT | 3 | 1.7 |
| ROA | 9% | 12% |
| Number of products/segments | 6 | 1 |
| Generic Strategy? |
A. Fill in the generic strategy row above ( name the generic strategy of the firm if this was in CAPSIM).
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
