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You work for a firm that has secured a state license to grow and distribute marijuana and cannabis products for medical purposes. Your team is
You work for a firm that has secured a state license to grow and distribute marijuana and cannabis products for medical purposes. Your team is considering possible business names and trademarks for the firm. A member of your team proposes the following three trademarks:
- XYRBLTZ (pronounced Zer-blatz)
- Canna-Bold
- M'Kweed (pronounced Mik-weed) with the following logo
You are asked to do the following:
- Analyze the likelihood that you could secure a trademark registration in each of the marks listed above, assessing the inherent distinctiveness, descriptiveness, or genericness of each mark
- Analyze whether using each of these marks would present any legal or communicative problems, i.e., might they conflict with existing rights of another firm; will they communicate what you want consumers to know, etc.?
- Your next step will be to hire a firm to conduct a trademark clearance search to make sure there are no unforeseen confusion issues. Assume you must move forward with one of these three marks. Using your analysis from your answers to 1 and 2 above, select one of the three above-listed marks to move forward with. Explain why you selected that mark.
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