Company A relies on commercial off-the-shelf software for its business operation while company B relies on bespoke software. Using the VRIO framework, it was found that company A has achieved sustained competitive advantage with its IT infrastructure, but the same cannot be said for company B. Discuss some possible reasons why Company A could attain sustained competitive advantage with off-the-shelf software whereas company B is not able to do same with bespoke software. (Hint: Think broadly about the meaning and components of IT infrastructure. Also remember to utilize the VRIO framework in your response).

Please help me as soon as possible. I really need your help. Thank you very much. Thumbs