Question
Company: ALDO (shoes) New product: New performance sports footwear. Analyzing the internal and external outcomes - when facing a marketing problem. What would be the
Company: ALDO (shoes)
New product: New performance sports footwear.
Analyzing the internal and external outcomes - when facing a marketing problem. What would be the SWOT analysis of presenting a new product to the Aldo company and why?
1. What are 4 Strengths? What would be the 4 Weaknesses?
2. What would be the 4 opportunities and 4 threats?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
