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Company Blah Blah Blah is looking to make an investment. The company has narrowed it down to two mutually exclusive options. Option 1: Purchase

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Company Blah Blah Blah is looking to make an investment. The company has narrowed it down to two mutually exclusive options. Option 1: Purchase a new piece of equipment for $1,085,000. Annual maintenance on the machine would be $60,000 per year. The expected contribution margin generated from the new machine would be $630,000, $480,000, $440,000, and $330,000 for the next four years. After four years the equipment will be worthless and will be scrapped. Option 2: Start a new marketing campaign. The upfront cost of the campaign would be $129,750. An employee costing $60,000 per year would be needed to manage the campaign, but it is expected that a current employee could handle the tasks along with their other duties. The campaign is expected to increase contribution margin by $78,000, $69,000, and $83,000 for the next three years and then the campaign would be cancelled at no additional costs. Required: 1) Based on the relevant costs, what is the total value (profit) of each option? Worth 2 marks 2) Based on the relevant costs, what is the payback period of each option? Worth 2 marks 3) Based on the relevant costs, what is the net present value of each option? For the time value of money, use 3% - that would mean the time value factor to convert to present value for year I would be .971, year 2 943. year 3 915, and, if necessary, year 4.888. Worth 4 marks 4) Which option should Blah Blah Blah select and why? Worth 2 marks

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