Company: CANADIAN TIRE Debate the mix of national brands and private label brands sold by the company.
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Question:
Company: CANADIAN TIRE
- Debate the mix of national brands and private label brands sold by the company.
- Determine if the company should expand or contract the number of private label brands available.
- Determine the private brand strategy the company is following. Make a recommendation on whether to continue with this strategy or to change to another private brand strategy. Provide an example and justify the recommendation.
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