Company Case: Bose: Better Products by Focusing on the ProductIn a survey by brand strategy firm Lippincott, the most trusted brand in consumer electronics was not Apple. Nor was it Samsung, Sony, or Microsoft. It was Bose, the still relatively small, privately held corporation that has been making innovative audio devices for more than 50 years. In consumer electronics, Boses $4 billion worth of annual headphone, speaker, and other product sales is relatively smallthink Apple, which rang up $265 billio