COMPANY ENBRIDGE

https://www.enbridge.com/about-us

1. A brief overview of the organization Enbridge Inc. that have selected to audit.

2. A discussion of the leadership of the organization using the questions asked;

a. Who are the key leaders and what are their backgrounds and accomplishments?

b. What can you say about their values and vision?

c. How did they translate these values and vision into strategies for the organization?

d. What criteria do you think these leaders have been using when making strategic decisions.

3. A PESTLE analysis of the organization using the;

a. What is the organization's mission and what are its strategies?

b. What are some of the major issues facing the organization in terms of developments in its environment?

c. Is this organization in step with its environment? Explain your answer.

4. A discussion of the strategic resources available to the organization using the Sustainable Competitive Advantage assessment shown on page 13 of your course pack and a SWOT analysis for the organization using material in Unit Four.

a. Considering the strategic resources at its disposal, what have been most successfully used and why?

b. What have been least successfully used and why?

c. What suggestions would you offer these organizations to take better advantage of their strategic resources? What would be the desired outcome?

5. A discussion in which you Identify and assess the strategies being used by the organization using material from Unit Five

a. Which strategy has your company followed? Apply the concepts on strategy development to analyze and explain the rationale for your decision. This includes whether or not it has been successful using that strategy or it is using a best-cost strategy or stuck in the middle.

b. How could they improve on their strategic choices?

c. How could the product/service be developed to target a more focused market?

d. What strategic resources are available to enhance its strategic choices?

6. A discussion of the execution of strategies by the organization and recommendations as to how the organization should respond to competition in their industry using material from;

a. Describe the type of organizational structure for your firm eg simple, functional, matrix, its span of control, degree of centralization, specialization etc. Do you think this is an effective structure and if not why not?

b. What type of control system is in place for your firm?

c. Which competitive strategy has the company embraced?

d. Analyze this strategy in terms of what works well, what doesn't, and how could it be improved.

7. A discussion of the contemporary and emerging challenges facing the organization and your recommendations as to how the management of the company should respond to them in an ethical and socially responsible manner.