Question 1

List one example of each of the following types of promotional mix strategy. For each example, use no more than 2-3 lines.

Advertising

Publicity

Sales promotion

Personal selling

Social media

In addition, list the name of the promotional strategy (only 1) used by companies based on the following description from the case:

Companies have the technology to personalize your price using data from your computer, and a Marketplace test shows they are using it. Shoppers accessing the same website at the same time can be shown different prices for the same product

Question 2

List and explain the name of a pricing tactic used by companies based on the following description from the case.

"[They can] charge you ... more for something you really want, and maybe charge you less for something you're on the fence about as a way to persuade you to make that purchase," Hirsh says.

Question 3

Suppose you are a head of marketing at the Westin Playa Bonita hotel. For each of the categories listed below, list four items for that category

Product items:

Product line:

Product mix:

Question 4

Select one product or service from the case and explain its four stages of product life cycle (PLC)

Question 5

List and explain three ways in which hotel services are different from products available in hotels?