Company: Lululemon Athletica (Sports products - focus on Australian Market only)

Only Three Weaknesses from an IMC perspective are required.

Weakness (bad public Relations) -> communications objective to create brand preference from 10-50%

Please consider "To better communicate your brand/product to the stakeholders, which items do you think need to be addressed primarily (or, which items do you think need to be addressed more urgently than others?)"

Please make sure you clearly show WHY you think each item you identify is a weakness based on what and why they are critical.