Company Name - Adidas

Rival 1 - Nike

Rival 2 - Puma

Analyses the Annual report of the above mentioned companies and develop a Competitive Strength Assessment worksheet/ template.

Following are the links of the annual reports:

ADIDAS Annual Report :

https://drive.google.com/file/d/1xbSCOr_Vl73mnkdnAz_mpfq43a2f_0-L/view?usp=drivesdk

NIKE Annual Report :

https://drive.google.com/file/d/1xdfwTgwJFl2MjGnXGhiJ1Rd2niJZs4CO/view?usp=drivesdk

PUMA Annual Report :

https://drive.google.com/file/d/1xotoqzjpYg1w3uWYgZs5v6dhfxlQrpUx/view?usp=drivesdk

Note :

For your better understanding, here I attach a sample template below. Kindly find the template below and you can follow this template. The key factors which is mentioned in the below sample template may differ from company to company. You can put your own key factor by analyzing the annual report of all three companies.

A Representative Weighted Competitive Strength Assessment Competitive Strength Assessment (rating scale: 1 = very weak, 10 = very strong) ABC Co. Rival 1 Rival 2 Key Success Factor/ Importance Strength Weighted Strength Weighted Strength Weighted Strength Measure Weight Rating Score Rating Score Rating Score Quality/product performance 0.10 0.80 5 0.50 0.10 Reputation/image 0.10 Co 0.80 0.70 0.10 Manufacturing capability 0.10 N 0.20 10 1.00 0.50 nologic 0.05 10 0.50 0.05 0.15 Dealer network/distribution 0.05 0.45 0.20 5 0.25 capability New product innovation 0.05 0.45 A 0.20 5 0.25 capability Financial resources 0.10 0.50 10 1.00 0.30 Relative cost position 0.30 1.50 10 3.00 0.30 Customer service capabilities 0.15 0.75 1.05 1 0.15 Sum of importance weights 1.00 Overall weighted competitive strength rating 5.95 7.70 2.10 1 Observations on areas for long term improvement in resources and capabilities 0 ABC Co. 0 XXX 0 XXX 0 Rival 1 0 XXX 0 XXX 0 Rival 2 0 XXX 0 XXX 2