Company Name: Amazon

Based on the Amazon which is international company opted for Applied Project, website analysis to be conducted on the following analysis criteria

Analysis Criteria's:

• Comparison with at least 3 competitor's websites
• Website as a comprehensive business tool
• Ability to adapt to customer's dynamic needs and wants
• Clarity and credibility of ideas
• Providing differentiating platform
• Providing adequate information about research areas -Marketing, Finance and HR
• Interactive and viewer engagement
• Presentation viability
• Effective Sales tool
• AIDA - Attention, Interest, Desire and Action