COMPANY : NIKE INC.

To date you have written the following sections:

• Mission and Vision Evaluation
• Milestones
• External Assessment (EFE Matrix)
• Internal Assessment (IFE Matrix)
• SWOT Analysis
• References

Add the following sections to complete the assignment for Case II:

Industry Analysis of Nike Inc.

Use Porter's Five Forces Model to assess and then discuss the nature of the industry in which the firm competes. Remember, if there are multiple suppliers and/or customers, then identify them as they may have very different levels of bargaining power. Plan on conducting outside research to support your analysis in this section.

Competitive Strategies of Nike Inc.

Use one of the following matching techniques from Chapter 6 (all of which are alternative tools for aligning key external and internal factors):

• Strengths, Weaknesses, Opportunities, and Threats (SWOT) Matrix
• Strategic Position and Action Evaluation (SPACE) Matrix
• Boston Consulting Group (BCG) Matrix
• Grand Strategy Matrix

In addition to creating one of the above matrices, be sure to include written paragraphs that explain the rationale behind what is depicted in your matrix.