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Company : Nike What is the targeting strategy employed by the company, what is/are the current segments targeted by the company, and should the company

Company : Nike

  • What is the targeting strategy employed by the company, what is/are the current segments targeted by the company, and should the company change its target market strategy or the segments pursued? Support your answers.
  • What is the current positioning in each targeted segment and what is your recommendation for next year?

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