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Company - owned subsidiary is a representative office of the focal firm that handles marketing, physical distribution, promotion, and customer service activities in the foreign
Companyowned subsidiary is
a representative office of the focal firm that handles marketing, physical distribution, promotion, and customer service activities in the foreign market
accomplished by contracting with intermediaries located in the firm's home market
typically achieved by contracting with intermediaries located in the foreign market
a foreign intermediary that serves as an extension of the exporter, negotiating on behalf of the exporter and assuming such responsibilities as local supplychain management, pricing, and customer service
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