Company- Spin Master ( Canadian Toy Company )

2 products of it marketed internationally in Australia ( country chosen by us )

1

Description of Product or Service (5 Marks) Describe the nature and use of your product or service; features, benefits, proprietary issues, required modifications (if applicable), etc.

2

The rationale for Selection of Country and/or Market (5 Marks) Describe the target market you have selected. Explain why it is an appropriate market for both the company and the product or service you are offering based upon the organization's strengths and weaknesses and the sales and marketing objectives

3

Customer Profile (5 marks) Provide a detailed description on the customers, including their needs, wants, challenges, available solutions and how your product/service will provide a solution