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Company X is the leader of the fast moving consumer goods (FCMG) industry in Ghana. The market for the industry is currently facing.A declining rate

Company X is the leader of the fast moving consumer goods (FCMG) industry in Ghana. The market for the industry is currently facing.A declining rate of demand, i.e. slow rate of growth. 


You are required to discuss strategic options available to Company X in the face of the threatening market situation.

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