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Company X offers three different products 'A', 'B' and 'C' under a product line. Among these three, 'A' has high market share, 'B' has
Company X offers three different products 'A', 'B' and 'C' under a product line. Among these three, 'A' has high market share, 'B' has high growth rate and 'C' is relatively new to the market. Lately, the company is heavily investing on 'A', even transferring a part resources allocated for 'B' to 'A'. For 'C', the company wants to attain larger market share using quality as a competitive advantage. However, the company is thinking to widen the width of its product mix by launching another product line, decreasing the consistency. The company is currently focusing on existing products and earns profit through sales volume but is planning to shift focus to customer needs. a) Identify Product 'A', 'B' and 'C' according to BCG Matrix. State the competitive strategy [3] that Company X has selected for Product 'C' and then describe your answer. b) Find the corporate strategy that Company X has chosen. Explain this choice. [3] c) Discover the existing and soon to be orientation to marketplace of Company X. Show proper reasons of your answer. [4]
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