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Company x will export olive oil to Italy. 1. What marketing relationship (theory) would you like to investigate? 2. How would you attempt to investigate
Company x will export olive oil to Italy.
- 1. What marketing relationship (theory) would you like to investigate?
- 2. How would you attempt to investigate this relationship?
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There are 3 Steps involved in it
Step: 1
1 One marketing relationship theory you could investigate in this scenario is the theory of cultural differences in consumer behavior This theory sugg...
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Step: 3
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
