Company XYZ is a smartphone manufacturer operating in a highly competitive market. They face constant pressure to meet customer expectations and remain competitive. They are preparing to launch a new smartphone model and want to focus on providing order winners. What could be the primary reason for this strategy?

a$.$

To differentiate themselves and gain a competitive edge

b$.$

To reduce production costs

c$.$

To make the product more expensive

d$.$

To meet the basic customer expectations