Question
Compare and contrast the brand identity and distinctive brand assets for AIRWICK Canada(https://www.airwick.ca/en/home/) and GLADE Canada's(https://www2.glade.com/en-ca) brand portfolio. How would you strengthen these facets for
Compare and contrast the brand identity and distinctive brand assets for AIRWICK Canada(https://www.airwick.ca/en/home/) and GLADE Canada's(https://www2.glade.com/en-ca) brand portfolio. How would you strengthen these facets for both brands so they play a stronger role in building mental and physical availability?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
