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Compare and contrast the brand portfolio strategies for these two competitors in Canada : AIRWICK(https://www.airwick.ca/en/home/) and GLADE(https://www2.glade.com/en-ca) Specifically, you are expected to highlight: 1. The
Compare and contrast the brand portfolio strategies for these two competitors in Canada : AIRWICK(https://www.airwick.ca/en/home/) and GLADE(https://www2.glade.com/en-ca)
Specifically, you are expected to highlight:
1. The product-markets each brand competes within.
2. The number of products and brands in the brand portfolio by product line.
3. The types of brands in the brand's portfolio
4. and comment on the types of brand structures used as part of their brand portfolio strategy.
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