Time for you to do some informal research on our "main emphasis from Chapter 12 -- Product Live Cycle.

How did Pabst Blue Ribbon beer make a comeback in stores and hip bars around America?

Please do some investigating on how they became a "cool" brand again? Who is their target market? Did they advertise or use other marketing tools?

What did you learn from this "wild goose chase" I sent you on that could be used on other products, services, and brands?