Question
Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making. Using real products, explain how they use the consumer's decision making
Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making. Using real products, explain how they use the consumer's decision making process to market their product. Use a different product for each model.
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Personal Finance
Authors: Jane King, Mary Carey
2nd Edition
0198748779, 9780198748779
