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Compare and contrast the following market segment. How are they the same and how are they different? Why is each important to marketing strategy? Geographic
Compare and contrast the following market segment. How are they the same and how are they different? Why is each important to marketing strategy?
- Geographic
- Demographic
- Behavioral
- Psychographic
- Occasional
- Benefit
- Cultural
- Multi-variable
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
