1. Compare and contrast the industry, market, and economy factors for the IATA Economics reports for December 2017 and 2019. What do you think was the most unexpected change in condition for each area of the report from 2017 to 2019 and why?
2. Review the IATA December 2019 airline industry performance report. Do you think that average airline returns were as high as the industry's cost of capital? Why or why not?
3. Read the article, "Does the S-Curve Still Exist," which was written in 2006. Do you think the S-curve is still applicable today in any segment of global aviation (domestic, international, regional, legacy, cargo)? Why or why not? Cite specific examples. Conduct additional independent research to fully respond to this question.