Compare issues confronted by the company at the writing of this case study (2012) to issues Starbucks is facing now (2017-2018)? What has your additional research shown regarding current issues confronting the company? (explain in detail)

Research how Starbuck's has evolved over the last few years (2016-2018).How has their strategy "held up"? What recommendations would you make to sustain the company's growth and support a strong financial performance in years ahead (support your answers with research)?

Identify the new key policies, practices, business principles, or procedures that have taken place since the new CEO, Kevin Johnson took office. How do you think these change will affect the company's strategy.

What aspects of the company's strategy and approaches to strategy execution need to be changed or fine-tuned in order for the company to sustain its growth and produce a strong financial performance in the years ahead?