Question
Compare the way consumer products and services are modified for international sale. Include examples of how to make a new product attractive to a foreign
Compare the way consumer products and services are modified for international sale. Include examples of how to make a new product attractive to a foreign customer using various marketing mix strategies.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
