Competitive advantage can be defined as:

Competitive advantage can be defined as:

the ability of customers to properly perform and co$-$produce their part of a service.

a firm's ability to commercialize a device, method, or idea that differs from existing norms.

a firm's ability to achieve market and financial superiority over its competitors.

a pattern or plan that integrates an organization's major goals, policies, and action sequences into a cohesive whole.