Competitive Advantage {VHIO} Analysis 10 marks I The VIRD analysis must include the correct identication of a minimum of 6 relevant core competencies. I Each core competency must be correctly assessed using the VRID framework with supporting rationale for each element to determine if it is a competitive advantage or not. Ir The insight from this analysis then must be seamlessly incorporated into the situation analysis for the company. LF Page 3 22May1? SWOON: MIXING UP THE PERFECT MARKETING COCKTAIL Porters 6 Forces Analysis 15 marks I You will detail and assess the attractiveness of the industry. You will assess all 6 Forces in detail for the industry {not for Swoon]. Ir To determine the industry's attractiveness, you will assess each force for Your assessment should discuss attractiveness related to competitiveness and