COMPETITIVE GRID ANALYSIS - A competitive grid analysis is a tactical tool to evaluate

the product and service facilities, and location.

An ideal hotel Compset consists of a minimum of 5 hotels.

1. Please choose FIVE (5) hotels of your choice and create your own competitive set -

comparison between the hotels. Make sure you choose hotels that are similar within

their market.

• By service scale/quality
• By geographical location and accessibility
• By event organizing capacity
• Average price per room
• By total number of rooms to welcome large groups
• By leisure facilities (swimming pool, spa, gym, etc.)
• Parking and parking price
• Food and Beverage, restaurant, pubs,
• Star rating - how many starts each hotel is 1, 2, 3, 4, 5
• Reviews Score ( please use at least 3 sites as a comparison )
• Other information that is relevant any sets one hotel apart from the other