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Complementary strategic alliances refer to partnerships that are designed to take advantage of market opportunities by combining partner firms' resources and capabilities in complementary ways

Complementary strategic alliances refer to partnerships that are designed to take advantage of market opportunities by combining partner firms' resources and capabilities in complementary ways so that new values is created. Specifically, is formed when partners who agree to combine their resources/capabilities to create value in the same stage of value chain (such as linking R & D or new. product development activities). vertical complementary strategic alliance Horizontal complementary strategic alliance diversifying synergistic
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Complementary strategic alliances refer to partnerships that are designed to take advantage of market opportunities by combining partner firms' resources and capabilities in complementary ways so that new values is created. Specifically, is formed when partners who agree to combine their resources/capabilities to create value in the same stage of value chain (such as linking R \& D or new. product development activities). vertical complementary strategic alliance Horizontal complementary strategic alliance diversifying synergistic

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