Question
Complete each of the following for this assignment: #10/A Explain why brand positioning is so important in marketing a tourism destination? #10/B The first step
Complete each of the following for this assignment:
#10/A Explain why brand positioning is so important in marketing a tourism destination?
#10/B The first step in developing brand positioning is to undertake a strategic brand analysis. Explain the role of strategic brand analysis and identify the three primary areas of focus in undertaking that analysis.
#10/C There are several approaches that may be taken in developing a brand positioning strategy. Specify which approaches can be pursued and explain the intent of each of those strategies.
#10/D When creating brand positioning, there are three primary questions marketers should address in order to understand which strategies to pursue. Identify those questions and discuss what they are intended to reveal.
#10/E Marketers must establish clear goals for what brand positioning is to achieve. Specify three of the goals that may be pursued in brand positioning and explain how they influence the brand positioning strategy.
#10/F Explain the role of front-line employees in brand positioning, and share what effect employees have on brand identity.
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