Complete the market segmentation challenge

You have already found the main market segment for the company. Now analyze it:

MARKET SEGMENTATION STRATEGY	CHARACTERISTIC
MARKET SEGMENT #1	CHARACTERISTIC
ADVANTAGES	WAYS OF DEVELOPMENT
1.
2.
3.
...
DISADVANTAGES	WAYS TO OVERCOME
1.
2.
3.
...
MARKET SEGMENT #2	CHARACTERISTIC
ADVANTAGES	WAYS OF DEVELOPMENT
1.
2.
3.
...
DISADVANTAGES	WAYS TO OVERCOME
1.
2.
3.
...
MARKET SEGMENT #3	CHARACTERISTIC
ADVANTAGES	WAYS OF DEVELOPMENT
1.
2.
3.
...
DISADVANTAGES	WAYS TO OVERCOME
1.
2.
3.
...

Conclusion:

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