Question
Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other
Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
