1. Complete the table to describe internal and external sources of information relevant to forecasting marketing trends. The first row has been completed as an example for you to follow.

Information about:	Internal Information sources Provide two examples each	External Information Sources Provide two examples each
Product or service pricing	Product catalogue Financial statements	Retail outlet websites Survey potential buyers
Business and strategic objectives
Comparative market information
Changes in technology
Industry trends
Social, cultural and economic trends
Political activity and legislative changes

2. Complete the table to outline market research principles or practices.

Market research	Principles and practices
Project timelines and budget Identify three principles or practices that may be used to adhere to the budget and timeframe requirements of a market research project.
Development and use of a hypothesis Identify three principles for developing a market research hypothesis. Explain how a hypothesis maybe used when conducting market research.
Enterprise development List three ways a business can use market research to grow and improve their business.