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Complete the table to describe internal and external sources of information relevant to forecasting marketing trends. The first row has been completed as an example

  1. Complete the table to describe internal and external sources of information relevant to forecasting marketing trends. The first row has been completed as an example for you to follow.

Information about:

Internal Information sources

Provide two examples each

External Information Sources

Provide two examples each

Product or service pricing

Product catalogue

Financial statements

Retail outlet websites

Survey potential buyers

Business and strategic objectives

Comparative market information

Changes in technology

Industry trends

Social, cultural and economic trends

Political activity and legislative changes

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