Complete the user centric design exercise below. choose any one topic :

1. Online self-designed jewellery
2. Online skin care products
3. Online customized T-shirts
4. Mobile food delivery service

Begin the user centric design process for your company by answering the discovery phase questions from the context of your company.

Discovery Phase Questions

• Who is the user?
• What are the user's wants and needs?
• Why is the user really coming to the site?
• What are the user's capabilities, web skill, and available technology?
• What experience would make a user's experience easier and better?

Step Three : Please note I am only looking for point form answers for each section.