You and your general manager agree that this exercise is imperative to stay competitive in an already saturated market.lnstructionsYou have decided to provide your general manager with a step-by-step action plan, in Microsoft Word, that provides the roadmap used to analyze the data to ensure the conclusions you reached are valid. You will be dealing with both quantitative and qualitative data. As you write your plan, be sure you explain your research method, measurement scale, results, and next steps based on your results. In an introductory statement. briefly explain why the analysis of these ratings and reviews is important