Could you please share your expert thinking and idea?

assignment is to examine the Consumer Decision Journal (CDJ) model for buying a mobile phone and discuss how knowledge of consumer perception and the perception process can help inform marketing decision making in CDJ steps one and two.

I am looking for you to show me that you understand the matter that we have covered and how it could be applied by a marketer of mobile phones and mobile phone services.

What is the key moment of truth in these first two stages and why?

And write about the mobile phone/service your feels does this best and why?