Completely Nuts, a major brand of peanut butter, has recently expanded its distribution to include 3,310,000 households within the Southwestern United States. Last quarter the region's total dollar sales for the peanut butter category reported at $7,620,000 driven by the three largest brands: Nutty Butter, Peanut Pan and Completely Nuts with sales of $3,900,000, $2,000,000 and $889,000 respectively. In the same quarter, 388,000 jars of Completely Nuts peanut butter brand were sold across the region, as compared with a total of 929,000 jars for the peanut butter category as a whole. The average consumption of households that bought Completely Nuts brand peanut butter was 2.8 jars, as compared with the average consumption of households that bought any brand of peanut butter was 2.4 jars.

Still assuming Completely Nuts brand buyers purchased a total of 500,000 jars of any brand of peanut butter during this period, what is the Penetration Share (%) for Completely Nuts peanut butter?

CALCULATED VARIABLES:

useind = 1.167 (116.7%)

shreq = 0.776 (77.6%)

umktsh = 0.418 (41.8%)

dmktsh = 0.117 (11.7%)