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Comprehensively Describe Strategic Considerations in Marketing Communications. Chapter 12 Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of High-technology Products and Innovations

Comprehensively Describe Strategic Considerations in Marketing Communications.

Chapter 12 Mohr, J. J., Sengupta, S., & Slater, S. F. (2010).Marketing of High-technology Products and Innovations. Pearson Prentice Hall.

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