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ComTech currently sells 17 monitors for $270. It has costs of $210. A competitor is bringing a new 17 monitor to market that will sell
ComTech currently sells 17" monitors for $270. It has costs of $210. A competitor is bringing a new 17" monitor to market that will sell for $230. Mark Tick, the marketing manager, suggests lowering the price to $230 to remain competitive. Mark believes that the new price will cause sales to increase by 10%, even with a new competitor in the market. ComTech currently sells 5,000 monitors per year. What is the target cost if Mark's suggestion to match the competitor's price is used and ComTech has a policy of maintaining a profit margin of 25%? Group of answer choices $230.00 $207.00 $172.50 $115.00
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