Concerning Market Segmentation, Targeting, and Positioning, thoroughly explain any one of the five components of the Evaluation of Segment Attractiveness$(($measurable$,$ accessible, substantial, differentiable, and actionable.$)$ discussed in class. $(5)$ Next, in terms of the Segmentation Methods, which two $($and discuss only two$)$ of these bases of segmentation are, from your perspective, most important$/$relevant for the segmentation and targeting of Marymount University to potential undergraduate students. Thoroughly explain your rationale for choosing each of the two you believe are most important. $(10)$