Conclusion: The Sault Symphony Orchestra seems to lack an appropriate marketing strategy designed to increase their revenue. There has been a decrease in concert attendance which can be attributed to lack of awareness, as well as the disinterest of the younger generation in symphonic concert music. It also seems that as the city's population ages, concert attendance decreases. Does the $50 have the right programming to attract a younger audience to come out to $50 concerts. There has also been decreases in both donations and grants. Should a plan be developed to deal with these issues? The Board is looking for one year, three year and five-year plan to help stimulate $50 revenue growth in the Algoma district and northern Michigan communities. In order to see revenues increase, a concrete plan should be developed that will increase attendance, sponsorship, and donations. The Board believes such a plan should incorporate a marketing campaign, that might also include community outreach to foster relationships between all levels of musicians in the Algoma Region and northern Michigan communities, that will increase the public awareness of the Sault Symphony Orchestra