condary Research

Preliminary Research Plan

Your review of the client's survey should have allowed you to identify areas of need in data to develop and support an entry strategy.

Use the table provided $($below$)$ to identify specific areas of need for the specified topics you have explored or will explore as potential supplements to the client's survey data.

$\backslash$table$[[$Audience$,$Needs$],[$Sources$],[$Brand$,$Needs$],[$Sources$],[$Competition$,$Needs$],[$Sources$],[$Decision$,$Needs$],[$Sources$]]$