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Conduct a Brand inventory of The Walt Disney Company. Please include: Elements, current marketing programs, POPs, PODs Branding strategies (extensions, sub-brands, etc.) Brand portfolio analysis

Conduct a Brand inventory of The Walt Disney Company. Please include:

  • Elements, current marketing programs, POPs, PODs
  • Branding strategies (extensions, sub-brands, etc.)
  • Brand portfolio analysis
  • Competitors' brand inventory
  • Strengths and weaknesses

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