Conduct a competitive analysis in which you:

Explain your analysis of Alphabet Inc.$$s competitive advantages and disadvantages. Support your analysis with specific data and examples.

o Recommend operational changes to improve Alphabet Inc.$$s competitive advantages and business performance. Justify how these changes will impact performance.

o Propose a plan to measure $($include specific metrics$)$ and monitor the effectiveness of your recommended operational changes in Alphabet Inc.$$s competitive advantages to achieve organizational goals. Be sure to explain how you will measure the results and how you will monitor the progress of the operational changes.