Question
Conduct a competitor analysis, and then describe TWO key potential competitors in the New Zealand market. [an important step in developing a new product as
Conducta competitor analysis, and then describeTWOkey potential competitors in the New Zealand market. [an important step in developing a new product as often you will get good ideas from looking at competing brands. Use this step to help you decide upon your product proposal]
Potential competitors :
- Phoric drink
- No ugly drink
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
