Conduct an activity analysis for Trader Joe's, focusing on products: product range, procurement, marketing. Catalogue the most important choices that are unique to Trader Joe's, and for each, explain how the choice confers an advantage (lower cost? higher willingness to pay?), explain why other supermarkets are not doing the same. (This step clarifies in what way Trader Joe's makes tradeoffs.), explain why the choice does make sense for Trader Joe's, for instance because it's connected to other choices made (explain those connections)